This logo design for cafe in the southern Thailand. After combined some research with client's brief thus idea of Yak was coming. Yak is the Thai word means giant,ogre or demon which represent of strength.
Yak is an pronunciation form Thai word ,which mean ogre or monster in folktale .Normally Yak are appearing in many of country in Asia Pacific zone , but most famous in Thailand from sculptures and wall illustrated in every temples and The Grand Palace.
The inspiration is come from the Thai giants ,they were appearing in folk tales ,myth ,and fantasy book but also in the grand palace wall. The designs have separated to two parts including the calligraphy and an emblem will be given following these ;
1. the emblem I have tried to simplified the ogre's face.
2. calligraphy is the most challenge part from mix the Thai and English words within the cubic form.