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    iPhone fun app to bring awareness of our product: a shaver

Gillette uArt iPhone App
The best a man can get, virtually

The brief was to raise awareness of shaving in spaces that razors aren’t normally even considered - on mobile. To get young men to think about our product - the Gillette Fusion razor - when considering their next shaver, we created a fun iPhone app that allowed users to have fun with their facial hair, creating shapes and new styles by virtually shaving the hair off.

It was made personal with the ability for users to take and upload a picture of himself or a friend, before selecting from an assortment of facial hair textures, lengths and colours. If anyone wanted to imagine what they would look like with facial hair, this app did just that, before users then shaved it off with the Gillette Fusion razor.

One Show Entertainment 2010: Bronze