In May 2017 I rebranded The Crow's Nest Bar & Grille at 'Tween Waters Island Resort & Spa on Captiva Island, Florida. Under the direction of NOISE Creative Director John Sprecher and working closely with the Food & Beverage Director I developed a new logo and identity to replace their long-standing award-winning branding. 

The rebranding effort was accompanied by the Crow's Nest's acquisition of Executive Chef Greg Nelson — the man behind the famous Doc Ford's line of restaurants. The rebrand features nautical elements including a tilted compass and weathered driftwood that reinforce Chef Greg's flair for seafood. The palette compliments the establishment's burgundy accents and whitewash wood floors.

The logo was approved by the executives at Sanibel Captiva Beach Resorts, the hospitality marketing organization that manages 'Tween Waters. The new branding has been adapted to the restaurant's menus, tee shirts, website and more.