TASK
To develop the concept of a premium brand of organic skin care cosmetics. To offer innovative solutions, eyeing, in particular, the European market.
To develop the concept of a premium brand of organic skin care cosmetics. To offer innovative solutions, eyeing, in particular, the European market.
SOLUTION
The name Arboris (in Latin – “tree”) appeared on the base on the completely natural composition, which includes nothing but vegetable ingredients. Arboris products, due to their natural origin, have a small shelf life. We proposed to use a special paint in the design of labels. The paint begins to fade when the cream loses its freshness. Black color and mascara-stylized appearance show the premium qualities of the product and make it stand out from the mass of skin care cosmetics.
The name Arboris (in Latin – “tree”) appeared on the base on the completely natural composition, which includes nothing but vegetable ingredients. Arboris products, due to their natural origin, have a small shelf life. We proposed to use a special paint in the design of labels. The paint begins to fade when the cream loses its freshness. Black color and mascara-stylized appearance show the premium qualities of the product and make it stand out from the mass of skin care cosmetics.
