Typeface-
a) Headline- Arial Rounded MT Bold
b) Sub headline- InterstateWhen you look at the recipient, you can feel the donor, because a part of him is still alive in recipient.
Portraits have been made to make it look more catchy. Also the contradiction between the visual and the headline arises the interest of the viewer. Then the sub headline defines the reason behind it.
Credits for Portrait photography (reference)- Pranjal Bhakuni
Magazine advertisement-
Typeface-
a)Headline- Arial Rounded MT Bold
b)Sub headline- Interstate
When you pull the slider the image changes and the caption
States that it is the recipient and the donor has reincarnated as him. It again shows that age, sex, caste hardly matters. The presence of your loved ones can be felt again.
BEFORE PULL
AFTER PULL
BEFORE PULL
AFTER PULL
BEFORE PULL
AFTER PULL
BEFORE PULL
AFTER PULL
Illustrations-
Just the way an umbilical cord and the womb help in sustaining a life of a feutus, a single organ (that can be transferred) gives life to two people. Therefore, here the vital organ has been shown with the womb sustaining two lives.
Accessory Design-
The spectacle case stating that the one who uses spectacles knows the importance of sight very well.
Accessory Design-
A Wrist Watch showing the importance of wrist
P.C- Shubham Mishra
Accessory Design-
Universal Mobile Cover Stickers promoting the spirit of being a proud Organ and Tissue Donor
Accessory Design-
Donor Identity Card
Donation Pledge form and donor id card
Street play performed by Rangbaaz theatre society on the topic- Organ Donation. The green Stole implies the color of organ donation ribbon
Writer- Nitin Dhyani
P.C- Rupali Goel
Poetry on organ donation by Shivangi Kalra and Shashwat Sisodia (kalamkriti- Poetry Society, College of Art)
Advertsement in metro.
Guerrilla marketing-
Bus Shelter Design
P.C- Google
Reading magazine advertisement (Bangla Language)
P.C- Swati Mishra
Posters in hospital Waiting Area
P.C- Swati Mishra
Posters at hospital reception
P.C- Google
