#2018 Tmall Basketball 3X3 City Tournament#, jointly produced by Tmall and Jay Chou JYB Alliance, PCGBros Sports Platform, together with Tmall Vigor Camp, adidas, YYsports, Variety show "Dunk of China" ,launched the 14-city basketball competition in China.
Our team made a three-part design: “Slogan KV, Chinese 14-city dialect font and city logo”, which is mainly used in posters and competition venues; for this purpose, our team also combined the keyword “speed, competition, blood” design. A set of Chinese characters library.
The logo design of 14 Chinese cities begins with the two parts of “culture” and “architecture”. The application scene is on the streets of local cities. While ensuring the identification, it also achieves the cultural identity of the local people.

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#2018天猫斗到底篮球3X3城市争霸赛#,由天猫与周杰伦JYB联盟联合出品、宝悍运动平台承办,携手天猫活力营、adidas、YYsports、《这!就是灌篮》推出的线下中国14城市篮球竞技活动。

我们为此设计了部分物料:“口号KV、中国14城市方言slogan字体以及城市字标”三部分,主要用于外宣的视觉海报及线下场地的部分应用;
KV和城市slogan以体育竞技为出发点,结合此次活动关键词“速度、竞技、热血”而设计的一套力量与速度相结合的活动字库。
城市地标的logo在设计上从地域文化和地标建筑两部分切入,应用场景是在当地线下,在保证基本辨识度的前提下达成当地人的文化认同。

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Client: Tmall
Typeface & Logo Design:  @行行珂  @瓦社
Creative Advertising Agency : WMY beijing
Copyright ©  Tmall .






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Client: Tmall
Typeface & Logo Design:  @行行珂  @瓦社
Creative Advertising Agency : WMY beijing
Copyright ©  Tmall .

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