Vita market was my thesis in my last semester at IDC.
The project was to create a brand for a supermarket. At first it was the study of the different markets around the globe, deciding the target we wanted and coming up with different ideas and sketches. After trying the first ideas that didn't worked I came up with VITA and got approved.
For the project we had to design the logo, packaging of the products and their graphic, identity of the brand, and different applications. We had to do sketches, ideas, ideas and more ideas, renders, getting all the sizes, etc. At the end when all the products, identity and applications where done we had to create a big art board (200x240cm) with all the explanations about the project, the logo, why, it's color, all the products, the colors of the products, the sizes, the applications, images, etc.
The idea for VITA market was to create a new healthy, pro life market, VITA is life in latin. The logo is two cherries that make a heart, and a heart is life.
The design of the products was modern and elite. All of the prodcuts depending on the categorie had different metallic color on the top and in the bottom you could see in most of them the food you where going to purchase, as the bottom part was trasnparent.
It was an interesting project, with some struggles but at the end was amazing.
Logo and name sketches
Final logo sketches
Final logo VITA market
Type sketches for the products
Final product design with all the final sizes
Design for the brand identity and the size explenation
The family products
Cans
Design for the cans
Pasta
Design for the pasta
Rice and yogurt
Design for the yogurts
Brand identity
VITA truck
Part 1 of the artboad
Explanation for the logo, color, identity and typography.
Part 2 of the artboard
Different products explanations, images, sizes, and other applications.
Final Artboard
Physical artboard on the day of the presentation
Me with my thesis VITA market
