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    Deforestation in Colombia is out of control. When a tree is cut, a habitat is lost, and when a habitat is lost, animal species are endangered. W… Read More
    Deforestation in Colombia is out of control. When a tree is cut, a habitat is lost, and when a habitat is lost, animal species are endangered. We decided to show Colombians what the results of deforestation really look like: DEATH and BONES Artist and biologists worked together to transform dead tree branches into real size sculptures representing the main threatened species. More than a series of sculptures, we created an emotional channel to raise environmental awareness and promote sustainable consumer behavior. The exhibition became news, re-opening a debate about deforestation and its consequences and reinforce Colombia’s Zero Deforestation commitment by 2020. Read Less
    Published:
Deforestation in Colombia is out of control.
 When a tree is cut, a habitat is lost, and when a habitat is lost, animal species are endangered.
We decided to show Colombians what the results of deforestation really look like: DEATH and BONES.
Artist and biologists worked together to transform dead tree branches into real size sculptures representing the main threatened species.
More than a series of sculptures, we created an emotional channel to raise environmental awareness and promote sustainable consumer behavior.

- R E C O G N I T I O N S -
Cannes Lions 2018 - Industry Craft Lions - Silver
Cannes Lions 2018 - Design - Short List
D&AD 2018 - Spatial Design - Wood Pencil
El Sol 2018 - Design - Gold
El Sol 2018 - Activation - Bronze
El Dorado 2018 - Design  - Gold
El Dorado 2018 - Outdoor - Silver
El Dorado 2017 - Promo & Activation - Silver
Lürzer´s Archive vol. 4 2018

- C  R  E  A  T  I  V  E  T  E  A  M -
Havas Group  Colombia
General Creative Director - Andrés Norato
Creative Director - José Luis Rueda- Daniel Marin -Alma Flórez 
Copywriter - José Luis Rueda - Oscar Gonzales
Art Directors - Daniel Marín - Alma Flórez - Milton Rojas
Digital Designers - Walter Gil - Daniel Álvarez - Samuel Tamayo
Community Managers - Sara Uribe - Daniela Estrada
Latam Creative Manager -Valentine Roche
Plastic Artist - Urania
Film Production Company - Colors & Films
Film Director - Mateo Hincapie
Film Producer - Andrés Castro
Video Case Producer - All Awards
Board Producer - Sazky TM
Innovation BTL Directors - Rafael García - Julián Pacheco
Agency Producer - Andrés Losada
Business Unit Managing Partner - Jorge Contreras
Client Services Executive -David Gaitan
Communications Specialist - Angela Hernández Toledo
Museum Director - Carlos Sarmiento