Blacker than black.

Shortlisted at ADC Czech Republic - Outdoor

Peters Cold Brew is a triple strength blacker than black coffee from the Czech Republic.

We wanted to show how black this coffee really is with the most unholy of campaigns. Playing off of subcultures with a light hearted tonality followed by a dark twist, it was designed to offend eyes, pierce ears and assault taste buds. Almost as if it was delivered straight from hell itself. 

This campaign ran locally across digital, print, radio and direct mail.