I developed the Corporate Design for a fashionlabel, which was founded in New York City by the fashiondesigner Shay Joy Jones. She worked as costume designer for different muscial productions in different theaters on the broadway.
The young label "shayjones" will release its first fragrance soon. It's called "7th Avenue", which points to the origin of the fashionlabel. This avenue in Manhattan is also called "Fashion Avenue": the pefect combination of colorful fashion and bright metropolis.

This fragrance will be sold in three different variations. One refined with star fruit, second with pomegranate and the third with water lily. All active and special.