I have such a deep respect and love for great design, particularly when it comes to product packaging and branding.
I have always been fascinated by design queues like lines, materials, shapes and colors that can instantly indefinitely a brand.
This collection of images is a personal study of both design and abstract/macro compositions that give the viewer just enough information for brand/product recognition while relying on minor details to do so.
For these images, I look to the Phase One XF system to provide such incredible tonal range and mind bowing detail.
In addition to my studies of composition and branding (shown above), I also explore more conceptual ideas that set a certain mood and feel around the product.
Color and light- using it to not only shape the product and accentuated packaging details, but to also create an ambience that reflects the nature of the brands identity is something I’m always exploring.
To me, this particular product should be treated the same as a fine piece of jewelry or gemstone, only to be handled with the most care.
All images ©David Butler 2018.