GIRVIN began collaborating with Dannon through a BrandQuest® workshop to explore the idea and potential framework for Dannon's first, retail store located in New York City, The Yogurt Culture Company (YCC).
From this session, GIRVIN developed the strategy, name, identity, personality, marketing plan and desired messaging to be used in the visual telling of the brand. Brand elements were developed and built for this new retail space with the ability to extend into all store applications once the strategy was established.
GIRVIN managed the architectural design work, established the interior design and material specifications, as well as the interior and exterior signage. The design language was extended to environmental graphics, interior merchandising displays, uniforms and serving vessels and containers which all reflect the Yogurt Culture Company story!