This campaign was created during the One Club’s creative bootcamp. Sixteen teams had the opportunity to create a fundraiser campaign in 3 days with the 4th day for presentations. The breif was suplied by the non-profite orginization Pencils of Promise. The Objective was as follows:

 

Create an innovative fundraising campaign that sheds light on the global education crisis and creates active new members of the PoP movement. This 3-month fundraising campaign will raise $1,000,000 and build 40 new schools between Laos, Guatemala, and Ghana.

 

My group and I shared an equal amount of work, however my responsibilities as one of the creatives, was on logo, print and tv.

 

Group 4 Members

   Jamie Panico