Complete redesign of content and layout of view book for admissions to fit "Footprints" campaign messaging. This is mailed to all senior prospects and is one of the primary recruiting materials for admissions. Worked with the client to create a piece that focused on clear calls to action, smaller easy to read chunks of content, and "stories" from students. The goal was to show more than tell prospective students the opportunites, value and experience they would find at East Tennessee State University.