First Cumberland Properties 2018
(IN PROGRESS) In summer 2018, I was asked to be the point person on a full re-design of a local property company. My tasks included, but weren't limited to all new photography of each location, headshots for the staff, full-website redesign, and a brand guidelines document.
Website Re-design
Market
HUD Developement, Investors, and residents
Main Requests
Responsive
Search functions -
Locations(map along with drop down
drop down lists of…
- amenities
- # of rooms
- cost
solid experience - no quirks
Search functions -
Locations(map along with drop down
drop down lists of…
- amenities
- # of rooms
- cost
solid experience - no quirks
Look/Feel Requests
affordable - not cheap
approachable-solid
home spun
approachable-solid
home spun
GOALS:
- Replace old site with new, fresh/professional looking site.
- Attract HUD Developers, investors and new residents
- Attract HUD Developers, investors and new residents
ULTIMATE GOAL:
Easier for people to access information on FCP’s properties.
CONTENT
Properties Page
name of properties
locations of properties
available sizes and layouts of properties
new images of properties
name of properties
locations of properties
available sizes and layouts of properties
new images of properties
About Page
history
amount of locations
years of service
staff names
staff positions
headshots
history
amount of locations
years of service
staff names
staff positions
headshots
Contact Page
Main Contact - Email & Phone
Property Contact - Email & Phone
Brand Guidelines Document
They also needed a document to give some guidelines to their well-established logo. I vectorized the logo and create the below document to have insight on the logo's different file types and composition.
