The Narrative :'s profile

150 Media Stream Brand Identity

The Narrative :
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150 Media Stream
Naming, branding, marketing and PR for an iconic Chicago video installation.
150 Media Stream branding chicago graphic design typography Web Design The Narrative Communication Design public relations 150 North Riverside
Riverside Investment and Development conceived a groundbreaking video installation for the lobby of their new building at 150 North Riverside Plaza on the Chicago river.

Commissioned by Riverside Investment and Development and curated by creative director Yuge Zhou, this video installation is a sculptural wall consisting of 92 LED screens, that span 150 feet in length and 22 feet in height. The installation streams custom artwork created by internationally renowned media artists and is open to the public.

Riverside Investment and Development approached The Narrative to create a name and brand identity for the installation that would attract international artistic talent along with connoisseurs of the arts, promote the education program, and establish a strong foundation for the brand for years to come. The installation and brand were unveiled at the building opening.

Process
150 Media Stream demanded a brand identity full of visual energy and movement. Our goal was to develop a strong and adaptable brand identity to function effectively alongside the changing artistic styles of the curated video content. We studied numerous typographic options, starting with hundreds of sketches and determining the most appropriate typographic treatments.
150 Media Stream branding chicago graphic design typography Web Design The Narrative Communication Design public relations 150 North Riverside
150 Media Stream branding chicago graphic design typography Web Design The Narrative Communication Design public relations 150 North Riverside
Brand Identity

As dynamic as the name, the final visual identity was inspired by the space between the 92 blades of the installation—the tension between separation and unity. Just as each blade of the 150 Media Stream is unique but acts in coordination with the others; the letterforms of the identity work in coordination with one another.
150 Media Stream branding chicago graphic design typography Web Design The Narrative Communication Design public relations 150 North Riverside
150 Media Stream branding chicago graphic design typography Web Design The Narrative Communication Design public relations 150 North Riverside
Brand Implementation

To generate excitement and publicity around the launch, a press kit and a suite of promotional materials were designed for omni-channel communication including print, web, newsletter, and a social media campaign to establish 150 Media Stream as a Chicago cultural landmark.
150 Media Stream branding chicago graphic design typography Web Design The Narrative Communication Design public relations 150 North Riverside
150 Media Stream branding chicago graphic design typography Web Design The Narrative Communication Design public relations 150 North Riverside
150 Media Stream branding chicago graphic design typography Web Design The Narrative Communication Design public relations 150 North Riverside
150 Media Stream branding chicago graphic design typography Web Design The Narrative Communication Design public relations 150 North Riverside
150 Media Stream branding chicago graphic design typography Web Design The Narrative Communication Design public relations 150 North Riverside
150 Media Stream branding chicago graphic design typography Web Design The Narrative Communication Design public relations 150 North Riverside
150 Media Stream branding chicago graphic design typography Web Design The Narrative Communication Design public relations 150 North Riverside
150 Media Stream branding chicago graphic design typography Web Design The Narrative Communication Design public relations 150 North Riverside
150 Media Stream Brand Identity
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The Narrative :'s profile

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The Narrative :'s profile
Chicago, IL, USA

150 Media Stream Brand Identity

Naming, graphic design, brand identity, marketing and PR for 150 Media Stream at 150 North Riverside Chicago

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives