FRESHA LOGO & BRANDING
The challenge
IQF is technology that allows food manufacturers to extend their offerings to include frozen products.
Our brief was to create a standalone brand targeted at the food industry.
The solution
The name Fresha and the identity was inspired by the brand essence ‘The Freshest Food Innovation Solutions’.
A letter F was combined with an abstract leaf shape to create symbol to represent freshness and growth.
The result
A clean and modern visual identity helps strengthen Fresha as one of the leading innovative food technology
companies in South Africa.
