Being the main football organisation of Holland, The Royal Dutch Football Association (KNVB) is the face of Dutch football. Therefore it needs a powerful, clear and unified appearance. A corporate identity developed to ensure brand consistancy, a set of basic elements and rules that, if applied with care, will make production of of communication items easier and at the same time add to the brand recognisability. 

 

Millions of KNVB-members play tens of thousands of matches weekly. Internationally Dutch football is well known and respected. This comes with obligations. To live up to this standards the KNVB aims for a very high level of quality. A virtual boundry. The “Platinum Standard”. Always aiming for the highest. At all levels.

 

All communication of the KNVB will be put to a virtual measure, one of visual ánd of moral standards. Every single piece has to be acceptable. It’s the visual translation of the KNVB’s motto: "To enhance the game of football in all it’s appearances".