Introducing room. This is a fictional online homeware merchandise store, which was created from scratch. The idea was to create a company which appeals to the largest target market in South Africa, and would not only provide amazing service but would add genuine value to the lives of its' customers.
The catalogue featured above does far more than simply displaying the latest products, the idea was to create something that holds value, and provides information on how to do things such as save money, or save water. This would result in customers keeping the publication as opposed to discarding it after going through it once.
The websites needed to be simple, and usable on a mobile device, as it is the way in which the vast majority of the target audience would engage with the brand.
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