Hypovita - Branding

Hit Your Peak

As a new player in the dietary supplement space Hypovita provides compounds for fitness, health and sports applications.

Having observed the industry at large, Hypovita is not afraid of its association with chemistry, precision and science.

Building on this trust FORTIFY designed a brand that reflects the soul of the company: Bringing scientific thinking and reliability into the dietary supplement space.

The Mark

For the mark we decided to use scientific chemical notation to construct the entire branding similar to a periodic table of elements.

In its entirety the mark is designed to function as a holistic composition of elements not a literal symbol, which makes the mark readable and recognizable at very small scales.

The main mark can be applied in color, stencil or inverted stencil colors on most backgrounds and at very small scales.

As shown further below, the "H" can also be utilized as a pattern for backgrounds or other associated branding expression.

Brand Colors

We selected an array of highly saturated and bright colors to draw attention to the product in a sea of competition.

Each of the four product lines (Vitamins, Amino Acids, Minerals and Proteins) received its own color scheme to make it stand out on store-shelves.

However, H Turquoise remains the brand's main color and is reserved for the company mark in specific applications.

Brand Type

For the type we selected the infinitely flexible Acumin Variable Concept as the main headline typeface and substituted its lack of special characters with Freight Sans Pro.

Opting not to pair a serif typeface with the main sans serif type, we picked Freight Sans for its enhanced readability.

Product Branding Anatomy

We decided to apply the construction of the mark throughout the product line-up and keep to the scientific chemical notation to create branding that's easy to immediately read for both end customers and consumers.

When applying the notation, we were able to create a variable color-coded mark where the customer can identify the dosage and product immediately on a shelf.