Client - Big Buddy
Big Buddy is a preventative program that finds kind-hearted mentors for fatherless boys between 7 and 14 years of age. It is a free, secular service that rigorously screens male volunteers from the community then matches them with boys who benefit greatly from just a little of their time. It is an organization designed to better the lives of boys whose dads are absent, by giving them a man of good character to trust and rely on for as little as 2-3 hours a week in many cases. This quality time is proven to develop more confidence and happiness in these boys.
Big Buddy is a preventative program that finds kind-hearted mentors for fatherless boys between 7 and 14 years of age. It is a free, secular service that rigorously screens male volunteers from the community then matches them with boys who benefit greatly from just a little of their time. It is an organization designed to better the lives of boys whose dads are absent, by giving them a man of good character to trust and rely on for as little as 2-3 hours a week in many cases. This quality time is proven to develop more confidence and happiness in these boys.
Objective / Call to Action
To motivate and get the target audience to visit the Big Buddy website or get them to contact them directly.
To motivate and get the target audience to visit the Big Buddy website or get them to contact them directly.
Single-Minded proposition / Concept
Everybody needs somebuddy,
Everybody needs somebuddy,
Target Audience
Males age 30 - 35 with good character and self-worth. extrovert, Outdoorsman, has free time to commit to another person's well being.
Males age 30 - 35 with good character and self-worth. extrovert, Outdoorsman, has free time to commit to another person's well being.
Outcome / Deliverable
A multi-page page booklet/document which will communicate random fun moments and the importance of being a big buddy, and how it will help them enjoy each other's company in a quirky fun appealing storybook manner.
A multi-page page booklet/document which will communicate random fun moments and the importance of being a big buddy, and how it will help them enjoy each other's company in a quirky fun appealing storybook manner.
Few of the inside spreads and the cover design of the booklet.
Logo redesign
Character Designs, early rough sketches
