L.I.V.E. serves as a great case study for developing a new logo for an exciting new company. Through multiple phases we were able to create a logo that properly represented their brand. 

Al Decantis, founder of LIVE, had no idea in mind of what he wanted his logo to be. In the initial phase several options with varying connotations and brand associations were presented to hopefully spark a fire. 

After completing the initial phase, focus was drawn to connotations aligned with life, determination and fortitude through the use of mountains and heart beat signatures. 

In our final round of edits we proceed with association to lifeline which best represented the brand. Leading to the following three revisions.