How is Pepsi's brand language communicated through form?

Through dozens of models and iterations, we developed the form of the bottle that best fit Pepsi's brand values and could be manufactured and filled in the PepsiCo system.

Developing a project for a global market involves many considerations, from our consumers and food service needs to production and filling.

Collaborating hand in hand with the brand design, marketing, R&D and procurement teams we developed a form that fit Pepsi's business and brand needs.