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Hotel Indigo/D&AD New Blood Awards Competition Entry
Competition Artwork for D&AD New Blood Awards/Hotel Indigo

BRIEF: Create up to 3 images to be used anywhere in any one of Hotel Indigo's Boutique locations. Bring the spirit of the neighbourhood in to the hotel to engage and excite Hotel Indigo's upbeat and curious travellers.

SOLUTION: Required an unexpected interpretation to capture the spirit of Stratford Upon Avon; modern times vs. the historical story of Shakespeare. Situated in the main foyer on a large wall, these three dynamic and inspiring pieces of creative artwork would engage guests and enhance their experience of Hotel Indigo.

CONTEXT: Interior design trends show strong, plush fabrics and rich colours forecasted for 2018, along with bringing nature inside, replacing the lean, paired back Scandi-style.
Hence, this led to a collage style and juxtaposition of vibrant colour and texture.
Combining real-life Stratford Upon Avon images of nature with high colour, allows a communication that befits Hotel Indigo and represents the drama of the location.

Credits: Wall Artwork by Jayne Tomkins placed in modified hotel foyer image. Original Hotel Foyer Image by Unknown Artist 2017/Hotel Indigo. [online] Available at: https://www.ihg.com/hotelindigo/hotels/gb/en/stratford-upon-avon/cvtsa/hoteldetail [Accessed 3rd Nov 2017].
Hotel Indigo/D&AD New Blood Awards Competition Entry
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Published:

Hotel Indigo/D&AD New Blood Awards Competition Entry

5
62
2
Published: