A close look into the company’s logo reveals the combination of ‘E’ and ‘A’ which stand for ‘Ektipotiki’ and ‘Axion’ respectively,forming an ampersand. The decision to create an ampersand-looking symbol is also based upon the company’s long history, considering that in its early days Ektipotiki Axion was printing using metal letterpress blocks, when typography was very much intertwined with printing. Besides its intriguing typographic character, ampersand symbol is a visual interpretation of the Latin ‘et’, which translates to ‘and’, revealing a plethora of services offered by the printing house. Lastly, the typefaces used gives this logo its sense of modern classic.

The visual identity design represented a good opportunity to display the company’s skills and special techniques to potential customers. More specifically, the ability to foil stamp is shown through the business cards while the two types of notebooks showcase letterpress printing and embossing-technique respectively. Therefore, the overall image is that of a boutique printing house with a fresh eyes approach that is also rich in history.