In June 2012 Emilia Romagna was hit by an earthquake. The Italian region is the main Parmigiano Reggiano producer. The earthquake seriously damaged a lot of Parmigiano Reggiano factories: a vital economic resource for the territory.
McDonald's helped the factories to sell damaged cheese rounds, turning 440 restaurant into cheese dealers.
McDonald's helped the factories to sell damaged cheese rounds, turning 440 restaurant into cheese dealers.
