“G’day mate”. Australians are famous for that warm, welcoming expression. But when our government launched a national vote to determine whether same-sex marriage should be made legal… well, the conversation turned sour. So we set out to change it.
G’ AY MATE is a reminder of what it means to be Australian; friendly, laidback, and to always give everyone a fair go. Because if everyone deserves a fair go, surely same-sex couples should be allowed to get married.
Through how-to-vote flyers, free G’ AY MATE t-shirts, social media conversation starters, a national poster campaign, and hitting the streets in pro-marriage equality marches, we played our small part in fighting for the greater good.
And finally, on the 15th of November 2017, Australia voted YES to same-sex marriage.
We’re proud to announce that G’ AY MATE was awarded two pencils at this year’s D&AD Awards – the world’s premier design and creativity festival. Still, we’ve never been prouder than we were of our country, on that historic November morning.
Portrait photography by Tim Mark Jones