This project was meant to teach about the stages of rebranding a company from start to finish. I picked the company "Bread Lounge," a contemporary bakery located in Los Angeles' Art's District that's current branding did not match their customer base or brand aesthetic. Throughout the semester, we came up with a complete schedule of how long each phase of branding would take, the costs of each stage, an in depth study of the competition, positioning analysis, as well as a new mission statement and tagline. Next, we created new a new logo for our brand along with a usage guide. Finally, we worked to apply this newly developed brand to various applications such as letterheads, business cards, menus, websites and iphone apps.
NEW TAGLINE:
You Deserve a Bake
NEW MISSION STATEMENT:
The Bread Lounge strives to provide a cozy yet contemporary artisinal bakery experience to Los Angeles’ Downtown Art’s District. Everything is made daily from scatch and from high quality, natural ingredients. Our vision is to bring a classic European style bakery cafe that is fresh, local and community driven. Relax, read a book, sip some coffe, and eat some bread because, of course, you deserve a bake.
