Instance - Instagram + Rexona unique scent
The brief: Create a revolution in personal care.
New product development: a customizable scent / pack based on someone’s digital feed.
In order to customize and personalize a deodorant to Rexona's each brand ambassador, a unique scent has been created
based on each one's experiences, travels, preferred colors and style which are reflected in him/her instagram digital feed.
A way of gifting someone an instant of that memory they would've probably wanted to last forever.
Product concept + industrial and graphic packaging design.
Máster en Diseño de Packaging | Elisava | Barcelona, España | 2018
8 hour packaging workshop alongside Asa Cook and Pati Zywert from Design Bridge, a London-based agency.