JUST GO - urges the target audience not just to appreciate spontaneity, but to actively get out there and live spontaneously.
It’s energetic, optimistic provocation to defy boredom, expectation and routine. To swap them right now - right this very minute - for freedom to seek out the unpredictable. Because when you don’t know what’s around the corner, life is so much more exciting.
CREDITS:
Client - TOYOTA EUROPE
Agency - The&Partnership
Head of Art - Dan Beckett
Creatives - Andre Moreira, Phil Beaumont
CGI - Recom Farmhouse