Proposed KWV Wine Pairing Poster
Not the official artwork - merely a concept for the event. It was a deviation from the tradition 'really corporate' look of blacks and golds. I felt it's only right for any brand to tryout new ideas now and again, especially if one is creating content for a highly visual demographic such as the Ugandan market. Previous projects that featured laid-back artwork failed to attract the projected number of attendees to similar events.