Jenkins Studio and the makers of Big Willie commissioned Steven Noble to create the illustration for their design and branding to help create the Big Willie story which was extended across cans, and outer packaging. The Story - Big Willie was a pioneering sailor with a bold and adventurous spirit. As it’s told, he’d land on unknown shores in search of exact ingredients for his homemade ginger beer, This was a thirsty work and they say he liked to drink with local people, swinging things he’d never tried before. We believe this is how he developed a taste for the new and exquisite. The final illustration was rendered by hand on scraper board and color applied digitally in Photoshop.