PROCESS NOTES: The direction provided was part WPA, part Hatch Show Print. An activism campaign of bold type, rough textures and direct language. The Knockout typeface by Hoefler & Frere-Jones worked very well for its condensed/extended versatility. And in all caps it's hard to find a better fit for the messaging.
Where the campaign direction wanted to go is a natural fit for the type of work I've honed in on over the years. Using a catalog of bitmap textures, dot patterns and vector grit, everything played nicely together with the various layering and offsets to give the designs that letterpress, DIY look. All while still being very clear and able to be produced on an aggressive timeline.