GINGER BERLIN BRANDING.
Ginger Berlin takes flight as they head out on their new adventure and open the commercial doors for the first time, hailing a new chapter they call... outlandish and outstandingly - bespoke - music for commercials, films and moving media.
What I did :
With such a claim I wanted to create a brand language that could embrace the two personalities and that also reflected their business ethic. From bespoke business cards to abstract forms and honest statements dotted throughout the studio. I built the word mark, complimented it with the font GT America, picked a bold, Pantone 172C, doubled up on an insignia as well as a flagship hero graphic for the window and merch.
Good luck boys! #gngr.berlin
