Animated greeting card for Swiss watch designer Eric Giroud.

Inspired by the studies of Eadweard Muybridge, pioneer of stop-motion in photography in the late 1800s, this card is a complex paper-only mechanism that gives you the illusion of movement. No electronics, but just an optical effect created as you open the card.

The basic principle first appeared in England and France in the early 1900s. Here, it has been reimagined and enhanced for modern use and manufacturing technology.

As you open the card, you magically discover Eric doing a 360-degree rotation.

Typeface I used is Neon by Giorgio Da Milano designed in 1935 for Nebiolo, it is not available as a digital font, I’ve redrawn the letters needed from the 1940 original catalog I own.

Handmade and printed in Italy. Edition of 250 pieces.