Exam assignment
AKV St. Joost
Task: fictional exhibition for the Natural Science Museum
Concept: Bacteria
Several colour combinations were used to give a sense of freshness and smoothness. In order to appeal to a younger crowd the same colour combinations were used for the typography. As a whole, the design appealed to the target groups, inviting them into the museum. The purpose of the poster(s) is to raise questions; when visiting the exhibition the answers become clear.
For this campaign promotional material such as postal cards, T-shirts, bags, boxes + mugs, sweets, and program books were designed, as well as a banner for the exhibition. The aim of the campaign was to make younger target groups aware of bacteria and the usefulness of bacteria: we can’t live without them!