Some key elements in Serenitea is the different textures of paper stock used. The tea bag is made with a thin, texture paper that allows the light and ingredients to shine though for open and honest transparency. The tea bag is made with recycled fibers for a soft and human-centric touch. The box itself is made with a recycled heavy, mate card stock for a clean and simple opening experience. The inside is textured the same way as the tags but with a non-transparent, colored, paper stock. As a whole, Serenitea is an experience with textures as a way to explain the depth, simplicity, and harmony of the product design.

Serenitea
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Serenitea

Branding for local tea company

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