A project by Nagledna
Using various letters from old neon signs, made for shops, confectioneries and cafes, we at Nagledna write again well known slogans from the near future. We update them not by alternating the words but by replacing the fonts. Thus, changing each letter’s function, we write political advertisements via fonts designed for flower, lingerie or sweet shops, grocery stores, etc. We’re interested in the relation between the font and the message written in it. Handmade outdoor advertising signs from socialist time have lost their function and little by little disappear off the face of Bulgarian towns. They are graphological cultural heritage of our country and selected copies should be preserved, even as a basis for creating a new, substantive image of the Cyrillic alphabet in the typical Bulgarian style. Looking at these neon signs, we try to ignore their content and perceive them as organized visual noise.