The brief:
To conceptualise a gifting campaign for Valentine's Day that would speak to Superbalist.com's millennial customer and encourage them to shop across departments, but with a majority focus on Apartment which houses tech gadgets, small decor accessories, stationery and novelty pieces.
The idea was to break away from the traditional communication around buying gifts for one's significant other (more often than not, of the opposite sex), and talk to different kinds of love and relationships: friendships, polyamorous relationships, situationships with no definitive title and even singlehood.
Mockup of the Superbalist.com homepage
Mockups for headers on social media channels.
Mockup of the mailer sent to male shoppers, with two different banner treatments.
Mockup of the mailer sent to female shoppers, with two different banner treatments.
Mockup of the men's department page.
Mockup of the women's department page.
