BlC(Blockchain Investment Club) is a Crypto investment firm focused exclusively on Blockchain-enabled companies related to blockchain tech, cryptocurrency, and assets. It pursues growth and popularisation of blockchain technology through impactful investing and community build-up. Its mission is to act as the catalyst for widespread blockchain adoption and innovation. Furthermore, it aims to accelerate the progress towards the inevitable future of Blockchain economy by supporting as many projects as possible. It strongly believes Blockchain technology would play an essential role in bringing a myriad of fields into the global economy and even in our lives.
BIC needed branding that would clearly communicate their mission and vision, as well as define their own distinctive brand voice and an overarching strategy that would establish consistency, clarity in their communications. We defined that the unique attributes of the brand are 'possibility', 'profitability', 'reliability' and 'positivity'. In the design process, we expressed the profitability pursued by the investment companies in the form of plus and expressed the stability of blockchain technology in a solid rectangular shape. The symbol consists of a combination of Initial B and +(PLUS) shapes, with the other part than part B representing the infinite possibilities of the brand. This means the sustainable growth, better life and a positive future that blockchain technology will realize.
Client: Blockchain Investment Club
Direction: Shin Kwangsu
Brand Design: Shin Kwangsu