Working at DDB
After 2 years of living in London, I went back to Colombia and got the chance to work at DDB Medellín.
The agency was like a fairy tale, next to a river, with trees, flowers and squirrels all over the place, but no Bambi. We had fun and that's how we got several awards.
Print
Radio
Radio Sufi
SUFI - Car finance
Ref. Big nosed
"You got the nose that you got, but you can have the car that you want.
Sufi lends you the money."
In radio we joked about all the nicknames that big nosed people can have, in different situations.
Ref. Big nosed
"You got the nose that you got, but you can have the car that you want.
Sufi lends you the money."
In radio we joked about all the nicknames that big nosed people can have, in different situations.
SUFI - Car finance
Ref. Wendy Yuritza
"You got the name that you got, but you can have the car that you want.
Sufi lends you the money."
In radio we joked about having an ugly name (Wendy Yuritza) and the embarrassment of being called like that in different situations.
Ref. Wendy Yuritza
"You got the name that you got, but you can have the car that you want.
Sufi lends you the money."
In radio we joked about having an ugly name (Wendy Yuritza) and the embarrassment of being called like that in different situations.
Radio Bancolombia
BANCOLOMBIA - Banking services
Ref. Margot 1
This radio spot shows the typical situation with a bossy girlfriend (Margot) when the mobile sounds late at night. She doesn´t trust that it is a message from the bank and starts an argument so loud and so long that our LOC needs to stop.
LOC: Margot believe it, it is the bank, now Bancolombia warns you to your mobile of all your transactions.
Ref. Margot 1
This radio spot shows the typical situation with a bossy girlfriend (Margot) when the mobile sounds late at night. She doesn´t trust that it is a message from the bank and starts an argument so loud and so long that our LOC needs to stop.
LOC: Margot believe it, it is the bank, now Bancolombia warns you to your mobile of all your transactions.
BANCOLOMBIA - Banking services
Ref. Margot 2
This radio spot shows the typical situation with a bossy girlfriend that starts asking everything when her boyfriend is going on a guys night out. She doesn´t trust him and starts an argument so loud and so long that our LOC needs to stop.
LOC: Again Margot?, if you like to control everything, start managing your accounts.
Now Bancolombia allows you to decide the top of withdrawals and number of transactions per month.
Ref. Margot 2
This radio spot shows the typical situation with a bossy girlfriend that starts asking everything when her boyfriend is going on a guys night out. She doesn´t trust him and starts an argument so loud and so long that our LOC needs to stop.
LOC: Again Margot?, if you like to control everything, start managing your accounts.
Now Bancolombia allows you to decide the top of withdrawals and number of transactions per month.
Direct mail
SAN DIEGO CINEMA
Challenge: To increase the number of visitors to the cinema.
Idea: To show films that other cinemas do not show, creating a series of classics for a week.
Challenge: To increase the number of visitors to the cinema.
Idea: To show films that other cinemas do not show, creating a series of classics for a week.
"Clasics come alive"
Seizing the fact that King Kong was the premier of the series, we invite people with a direct mail.
Seizing the fact that King Kong was the premier of the series, we invite people with a direct mail.
It was a mug printed with a female character on its handle, so when people will grab it will relive
King Kong´s scene when the gorila grabs the girl.
Text on the Mug: Relive the best stories. King Kong and other classics. San Diego Cinema (dates)
Text on the Mug: Relive the best stories. King Kong and other classics. San Diego Cinema (dates)
Outdoor
SAN DIEGO MALL
e proposed fencing trees in the city
e proposed fencing trees in the city
making them look like Bonsais.
San Diego CINEMA
WOODY ALLEN SERIES. Nothing predictable.
WOODY ALLEN SERIES. Nothing predictable.