Netease Snail Read

BRAND HISTORY

NetEase Snail Reading is committed to providing an immersive and concise electronic reading experience for users who love reading, and hopes to build a three-dimensional, all-round mobile reading community with users to meet the personalized reading needs of users at different reading levels.


DESIGN CONCEPT
In a fast-paced, fast-paced society, how to calm yourself down to deep reading. Reading a good book is completely different from reading a good book. "读书之法,在循序而渐进,熟读而精思", this sentence fully reflects the spirit of snail reading, in a fast pace In the life, find yourself some time for "snails".

In terms of design, from the perspective of simplicity, nature, literature and elegance, it reflects the brand tonality of Netease snail reading."读书之法,在循序而渐进,熟读而精思" is my design philosophy. In the design process, the snail is combined with the bamboo slip and the door. The book is the key, which can open the door of wisdom. Bamboo slip is the medium, the ancients Use Jane to pass on knowledge. From which I extracted their lines and then simplified them to eliminate some overly complex shapes to achieve a visual balance.

In terms of structure, it is composed of three ring rings of different sizes, and the open structure design reflects the smoothness and circulation of snail reading. When reading, it can give people a comfortable feeling and get close to the reader. The ring-and-loop arrangement reflects the gradual progress of reading. In space, it gradually gathers from the outside to the inside, gathering a little, emphasizing the deep reading of the calm heart. The overall shape is the front of the snail, and the two tentacles symbolize the opening of the door.
FONT

The design of the brand standard word, based on the prototype of the station Cooling Branch butter body, has been modified, the original font form is too long and thin, in the over-filled corners, not particularly natural, and the brand style is different.


COLOR
Some things are known and some things are unknown.
Between the known and the unknown is the door.



THANKS
Netease Snail Read
42
489
5
Published:

Netease Snail Read

42
489
5
Published:

Tools

Creative Fields