工商银行-开学季营销海报
–
项目背景:
–
假期就要结束了，迎来了一年一度的开学季。
工行在这个时间节点发出一个迎合这个时期的海报需求。
用以传播品牌形象。
策略文案:
–
青春漾，不同Young.
设计过程:
–
传播的内在原因是引起消费者共鸣。
开学意味着什么？学习又意味着什么？提到开学，学习，各种各样的感受和场景涌入脑海。
有哪些东西是大家都有印象，都经历过的呢？
我把我意识到的能有共鸣的开学，学习元素打了个草稿。
这个草稿还真是挺潦草呢：）
软件使用：magicavoxel，photoshop
-----------------------------------------------------------------------------------------------
ICBC - Opening Season Marketing Poster
–
–
Background of the project:
–
The holiday is coming to an end and the annual school season is ushered in.
At this time, ICBC issued a poster demand to cater to this period.
Used to spread the brand image.
–
The holiday is coming to an end and the annual school season is ushered in.
At this time, ICBC issued a poster demand to cater to this period.
Used to spread the brand image.
Strategy copy:
–
–
青春漾，不同Young.
designing process:
–
The underlying cause of communication is to resonate with consumers.
What does it mean to start school? What does learning mean? When it comes to school, learning, all kinds of feelings and scenes come to mind.
What are the impressions that everyone has experienced and experienced?
I made a draft of the learning element that I realized that I can resonate with.
This draft is really pretty grass :)
Software use: magicavoxel, photosshop
白模型终稿
在色彩上，制造一点复古，怀旧的感觉。
细节体现。粉笔在黑板上鞋子，留下的粉笔屑。计算器的深入刻画等等，这些为了增加画面的趣味性，增加可阅读性。
书包的细节刻画。徽章的添加增加趣味性。撞色增加颜色对比。
最终成稿。
