tempur ambassador testimonials newsletter 2015
Project overview
TEMPUR celebrated their 10th year anniversary last August 2015 and in line with this, they planned to have a PR campaign for the brand. Their objective with this project is to commemorate TEMPUR'S 10th year in the Philippines by showcasing product testimonials from real TEMPUR owners.
Style / Theme
The theme revolved around the tagline "WE LOVE SLEEP" along with the testimonials and lifestyle shots of the TEMPUR ambassadors from different market segments.
Having stated above, I decided to make a logo out of the WE LOVE SLEEP campaign for the reason of brand awareness that can possibly be connected easily to TEMPUR brand once seen by the public. But unfortunately, these logo studies weren't approved (by the principal from Tempur's main company) and not included in the final project.
The Newsletter
This is a letters sized Newsletter containing testimonials from real owners of TEMPUR products. Some of them are celebrities/public figures and others are business owners here in the country.
The accordion insert
This is still a newsletter containing testimonials from real owners of TEMPUR products
sized down to an accordion brochure style for easy insert to bought products from the stores.
