Polly Pocket is the famous mini-doll and one of the top core brands of the toy company Mattel.
The Summer Resort Style Guide is a sun-sational tool for Polly Pocket's Consumer Products.
Here Polly and her friends are enjoying the Best Summer Ever just like in the greatest resorts out there.
This guide have an unique style, bright colors, great illustrations totally connected with the theme, and the tie dye - the hit of the 2013/14 summer season.
( job includes: creative direction, trend research, mood board, color palette, typography, editorials, icons, graphics, prints, rework in character illustration and style guide cover )
