Polly Pocket is the famous mini-doll and one of the top core brands of the toy company Mattel.
This new Consumer Products Style Guide named Rockabilly take inspiration in the 50s, bringing the most fun-tastic elements from that era: music, yummy sundays, roller skates, a beautiful scooter and the fashion, of course.
With all this for sure girls will have the Best Day Ever with Polly!
( job includes: creative direction, trend research, mood board, color palette, typography, editorials, icons, graphics, prints, rework in character illustration and style guide cover )
