Polly Pocket is the famous mini-doll and one of the top core brands of the toy company Mattel.
This style guide has dove into a huge trend back in 2013-14: Navy!
Nautical elements passed trough the Polly Pocket's signature style filters and the traditional red, white and navy blue got a little twist from the brand.
Polly and her friends are going to have the Best Day Ever sailing away. It's Time to Sail!!!
( job includes: creative direction, trend research, mood board, color palette, typography, editorials, icons, graphics, prints, rework in character illustration and PDF layout )
