- BAN THE BANDWAGON EFFECT -
For ages, most consumers tend to follow and buy what are trending today without really finding out the concept of the brand and products they are buying; conforming to the status quo of trend, a cognitive bias.
BANWAGON BAGS/WARES envisages a future where consumers will not only have their focus on the products but understand the brands' philosophy and stories as well. They hope that the ‘bandwagon effect' will cease to exist in consumers' mind.
