Republic Design Company is proud to sponsor “Padres Contra El Cáncer, (parents against cancer),” 5K STAND FOR HOPE! Charity Run/Walk taking place Sunday June 24, 2012 at thePasadena Rose Bowl.
Republic Design Company was called upon not only as a sponsor, but (asked) to “join-the-team.” The teams name? “LOS UNICORNIOS MITICOS DE CUAUHTEMOC, (the mythical Unicorns of Cuauhtemoc)”
We’re not completely sure how the team name arose, but, Republic Design Company has never been one to “back down” from a design challenge…
First, a little background on this amazing charity…
Mission
Purpose
To cut straight to the crux of the design dilemma; “How to marry the team name with the focus of the charity?” The solution:
“‘Temo‘, the Unicorn/Piñata“
It was a natural progression to implement Temo not only as the quasi-mascot, but also have it exist as the logo/identity of our team. Why, you ask? Because it’s all about the children! It’s about helping families in need. If nothing else, Temo serves as a symbol of celebration and hope to these kids of need…
After Team/(or rather), “Equipo,’ ‘Los Unicornios Miticos De Cuauhtemoc” fell in-love with their new logo/identity, Republic Design Company created social media artwork for team-members to implement on their social media platforms, (namely, Facebook and Twitter featured below). We then created buttons (or button-pins) for each team member to wear ‘around-the-office’. The focus of the buttons is to incite conversation amongst co-workers and friends in the hopes to increase memberships and, ultimately, increase donation monies.
As Equipo Los Unicornios Miticos De Cuauhtemoc increases in number, so does the t-shirt order we are currently comprising. Below is the tentative t-shirt design Republic Design Company has slated:
The following is a video put together from last year’s festivities.
Republic Design Company would like to sincerely thank Equipo Los Unicornios Miticos De Cuauhtemoc for there generous acceptance of said logo/identity and related marketing collateral elements. Looking forward to increased membership, increased monies raised, a great turn-out, and us all have a great time for a very worthy cause…