Offset was commissioned, in collaboration with Facebook to produce Loreal Garnier Oil-Infused Cleansing Water's PockeTVC.
Mobile is everything. 

I led the team in conceptualising and producing this suite of content. Using the white spaces, we were able to create the effect that the whole content is moving, and affected by the motion happening within the video. 

We partnered with Facebook’s Creative Shop to create a PockeTVC suite, where we recreate and optimise TV commercials for mobile. A typical PockeTVC suite consists of 8 assets—derived from the brand’s original asset—recut video, short video (six seconds or less), GIF and/or cinemagraph, carousel, one slideshow, still image and an IG Story. These optimised assets aim to heighten brand awareness by creating thumb-stopping content, extending creative sustenance for the commercial/campaign.

This content is the recut 01, meant for FB Feed video. 

A recut condenses the brand’s TV commercial to make it more attractive for mobile users

This content is the recut 02, meant for FB Feed video. 

A recut condenses the brand’s TV commercial to make it more attractive for mobile users

This content is GIF, meant for FB Feed video.

GIF’s are short and sweet. It hooks your audience quickly in the span of 3-5 seconds.